Mentoring, what’s in it for me?


The Evolve Programme was officially launched by EWL Club  in October 2016, offering mentor/mentee matchmaking to professionals who were either new or worked professionally in the event industry less than five years.

Today the Evolve Programme is it’s own entity and has ‘evolved’ into a career acceleration programme offering not just mentoring but coaching, volunteering opportunities and sponsor support.

This all got me thinking about mentoring and coaching and what this involves, we talk lots about the benefits for mentees, but what if any, are the benefits of being a mentor/coach?

To be successful in any chosen career aspiring leaders need role models and people to look up to. This is becoming even more so in the event industry particularly as more graduates and now apprentices take up a career in events, where once good old fashioned experience was the norm.

No longer are we being seen as glorified party planners but more a professional industry that offers job satisfaction and security to future generations, as well as contributing £63bn to the UK economy.

So what about all of us old dinosaurs, sitting on a world of valued experience?

You may have considered becoming a mentor and dismissed the idea, probably due to the perceived effort and being time poor, or you may have even thought about approaching a mentor yourself and dismissed that idea because you simply didn’t know where to start, or the correct formalities in regards to approaching someone. And us Brits love a bit of formality!

It’s time to rethink your decision as mentoring and talent development becomes increasingly popular in the business landscape, and the truth is there are no real formalities.

Mentors and coaches can take on many guises, a work or industry colleague, an ex-employer/employee you are still in contact with, even a friend or family member can take on the role.

The basic role is to provide advice and guidance, based on work/life experience, to someone of lesser experience or a protégé. This is done by fostering insight and identifying need knowledge and opportunity to grow.

What’s important to think about when considering mentoring is why you’d want to be a mentor/coach and what you’d be looking to get out of the relationship, and then you set the rules.

Another thing to consider is what direction are you heading? In other words; Where do you want to get to? Where are you now? How are you going to get there? Mentoring can help with all three of these questions, but most importantly the latter, provided mentor/mentee match is right.

So what are the benefits?

  • It enhances your skills. The experience you gain from mentoring can facilitate your own professional growth, making you more of an asset to your own organisation.
  • Mentoring allows you to strengthen your coaching and leadership skills, and question how you manage people and what you need to adjust to make improvements.
  • Mentoring can help bridge the gap between generations, developing a greater understanding of the challenges each one faces. For example, consider the baby boomers and millennials and how differently each one works and communicates.
  • Mentoring can improve your performance, by increasing your confidence as the talent you are helping to develop progresses.
  • You’re creating a legacy, not only something that has lasting impact on your mentee/protégé, but also on your organisation and the industry as a whole.

The good news is to take advantage of all of the above you can join the event industry’s mentoring schemes such as Evolve, Elevate or FastForward15 and, you can also choose to mentor talent within your own organisation or peer set.

The above all sounds like a good enough reason to me, I’ll keep you updated as the Evolve Programme continues to… Evolve!

About the Author

Helen Moon is a Freelance Event  and Marketing Director with 20 years event logistics, operations, sales, marketing and communications experience in the event industry. Managing Director of EWL Club UK, Co-Founder of #EventWell17 – UK Event Wellbeing Week, and Founder and Programme Director of The Evolve Programme, Helen is also a member and alumna of CIM and is passionate about the crazy world of events!